TGI M:Metrics enables media owners, media buyers, agencies, and their clients to seize the growing opportunity of mobile as a medium.

TARGET GROUP INDEX

The TGI product is available in more than 50 countries. It is routinely used by leading advertising and media buying agencies to understand a given audience’s habits based on usage of more than 4,000 brands in 500 product areas for consumers 15 years of age and older.

The data facilitates media planning and buying and can create compelling media sales arguments. It provides a 360 degree understanding of target groups of consumers and is used to steer marketing strategies.

M:METRICS MOBILENS™

MobiLens connects mobile consumer behaviour, content merchandising, and device capabilities to provide the most comprehensive, trusted mobile market intelligence in the industry. MobiLens data is currently available for the United States, France, Germany, Italy, Spain, and United Kingdom.

M:Metrics provides trusted intelligence for a mobile world. As the mobile media authority, M:Metrics empowers companies with the measurement data and insight required to prepare for and profit from mobile convergence.

THE DATA IS CONVERGING

TGI M:Metrics combines M:Metrics’ mobile audience MobiLens data with TGI, BMRB’s premier source for media and marketing information. It provides market-leading insight to a broad set of consumer behaviours linked to the use of mobile media and is available through the existing software packages used by TGI subscribers.

TGI M:Metrics adds a media planning tool to M:Metrics’ comprehensive suite of mobile media measurement data and insight offerings. To learn more about TGI M:Metrics and M:Metrics, contact us today.

TGI M:Metrics gives media owners, media buyers and agencies a better understanding of who to target and where to place mobile advertising:

Accurately define your target audience

Understand where mobile fits in the media mix

Fine-tune your digital campaign by knowing what mobile content is consumed

Set the tone of the message in-line with the target’s interests

Ensure the campaign resonates with the target