INCREASE YOUR MOBILE INTELLIGENCE:

Smartphones are going mainstream.

Smartphone users are six times more active than the average mobile user and drive a disproportionate share of mobile web browsing.

Do you have what it takes to reach these mobile media consumers? MeterDirect provides insight into this bellwether audience by directly and continuously monitoring smartphone user behavior via meters voluntarily installed on users’ phones.

Drive your business forward with real metrics on brand reach, audience demographics, and consumer behavior. Target mobile web services and benchmark business performance. MeterDirect gives you the detailed mobile consumer data you need to succeed.

THE METER IS RUNNING

MeterDirect continuously captures detailed information on mobile user behavior and delivers it monthly via an intuitive web query interface. With metrics such as page views, active reach, session length, duration, day of week and time of day, MeterDirect makes evaluating mobile media audience behavior easy.

Use MeterDirect’s detailed web browsing data to determine which audiences are visiting where on the mobile web, when, how often and for how long. Explore the mobile messaging data to better understand how audiences differ in their use of SMS, MMS, and email.

ONLY FROM M:METRICS

M:Metrics is the mobile media authority. MeterDirect is driven by M:Metrics’ proven process to recruit panelists and install meters on consumer handsets. These meters directly and continuously monitor mobile media usage of opt-in panelists in the US and Europe on Symbian, Windows, and Palm platforms.

MeterDirect adds direct behavioral measurement to M:Metrics’ comprehensive suite of mobile media measurement and insight offerings. To learn more, contact us today.

MeterDirect helps you answer questions such as:

What is the reach, frequency, and duration of mobile messaging and browsing?

Which websites attract the largest mobile audience?

What is the demographic composition of specific audiences?

Which time of day and which days of the week drive traffic and usage?

What is the usage profile of the average user? The average male? Female aged 18-24?