M:Audit helps publishers and ad networks attract advertisers by providing trusted, third-party analysis of their mobile audiences.

IF YOU ONLY KNEW

Who’s on your mobile sites? The mobile web presents a massive opportunity for advertisers to reach a targeted audience. But the lack of certified audience composition data for mobile domains often leaves publishers, ad networks and advertisers wondering who’s really there.

M:Audit changes that. Want to know the ethnicity of your audience on specific domains? How about what percent of visitors are interested in buying an automobile this year? M:Audit gives you the answers you need to sell into the advertising and marketing sectors of potential and current customers.

NO MORE BLIND SPOTS

M:Audit deploys custom on-device surveys specially designed to reveal key demographic and psychographic information about the audiences that visit your sites on the mobile web.

You choose the domains and channels and what you want to find out. We survey your audience directly from their mobile phones and validate the resulting data. Just imagine how powerful your negotiation position will be when you’re armed with unbiased targeted demographic information for each of your domains.

ONLY FROM M:METRICS

M:Metrics employs trusted, transparent methods to ensure the integrity of M:Audit™ data. These include critical measurement practices such as identifying unique individuals, achieving a balanced distribution of respondents, monitoring respondent counts, and filtering out children under 13 years old.

What would you do differently if you had this data?

Find out. contact us today.

M:Audit collects demographic and related variables for each mobile domain/channel you specify, such as:

Age (13+ years old)
Gender
HHI
Education
Postal Code
Employment Status
Ethnicity
Other purchasing, awareness, interest
and client related questions