In an environment of heightened media accountability and intense budget scrutiny, advertisers need to maximize the efficacy of their online ad dollars. They require superior planning tools to design strategic campaigns and reliable ad effectiveness tools to measure the total impact of their online marketing efforts.
At the same time, online publishers are faced with the challenge of proving the value of their sites to advertisers. They must also find ways to convince traditional advertisers to move their dollars online. In order to be successful in achieving these goals, publishers need comparable planning tools and reliable data as well as quantitative evidence of the impact of those dollars spent online. And, with click-thru rates having dropped, there’s a need for other measures of effectiveness – such as view-thru impact – are critical.
comScore Media Planning & Analysis solutions offer the world-class tools needed to identify, reach and target online audiences.
Suite Products
Action LiftcomScore Action Lift demonstrates the lift in online behaviors over time following the viewing of a marketer’s ad at any Web site and in any ad format, including search, display and video formats. Behavioral changes that are measured include site visitation and trademark search query activity. |
Ad MetrixcomScore Ad Metrix provides competitive intelligence for tracking display advertising, reporting on key person-based metrics and uncovering unique contextual insights. |
Brand Survey LiftcomScore Brand Survey Lift demonstrates the lift in consumer attitudes and intentions subsequent to advertising exposure in any online ad format. Can also include an evaluation of the lift from mobile advertising. |
comScore MarketercomScore Marketer informs search strategy by delivering direct insight into paid and organic search results across all search engines. |
Media Metrix Core ReportscomScore Media Metrix is the industry’s preferred online audience measurement and media planning solution. The industry’s top publishers and advertising agencies rely on Media Metrix as the common currency for measuring audience composition and performance within key user segments – and for superior planning of advertising campaigns. |
Media PlannercomScore Media Planner integrates data from multiple comScore sources into a single, powerful interface that supports the full continuum of the media planning process. |
MobiLensFrom web browsing and app usage to social networking, messaging and multimedia, your audience is going mobile.
comScore MobiLens™ provides an unparalleled view of the U.S. and European mobile media landscape, connecting data on mobile consumer behavior and device capabilities to help you reach and engage consumers. |
Offline Sales LiftcomScore Offline Sales Lift measures the lift in offline sales resulting from online ad exposure in any ad format, also including latent buying following ad exposure. The solution matches the comScore panel with third party offline databases to create single-source data marts that combine online activities (including ad exposure) with offline buying behavior. |
Plan MetrixcomScore Plan Metrix is the only single-source database of Internet users’ site visitation coupled with detailed survey information on their lifestyles, interests, attitudes and product preferences. |
qSearchcomScore qSearch captures consumer search behavior at more than 150 search properties in 41 individual countries and worldwide, measuring the full breadth and depth of consumer search activity. |
Video MetrixcomScore Video Metrix provides the transparent, end-to-end video measurement required to ensure scalability, growth and success in the online video marketplace. |
