In today’s business environment, the ability to prove effectiveness and maximize the return of online marketing efforts at each step of the planning, execution and evaluation process is a necessity, and the ability to benchmark your campaign efforts by reviewing delivery against your goals is crucial. comScore Advertising Effectiveness solutions provide comprehensive measurement for digital and cross-media campaigns, allowing for in-flight optimization and overall improved campaign ROI.

comScore ARS® creative pre-testing helps maximize ad quality and garner stronger campaign results by using proven methods to predict the value your creative will have on your business across traditional and emerging digital media channels.

comScore AdEffx™ offers several advantages versus the array of other advertising effectiveness solutions in the marketplace, including a fully integrated platform that combines panel-based digital consumer behavior with surveys and third-party database matches. Clients are empowered to choose the appropriate solution from the suite depending on their specific campaign objectives rather than having the particular ad effectiveness solution dictate the metrics provided. comScore’s unified platform also allows marketers to see multiple points of impact from a campaign and develop models and best practices for campaign success based on the entire campaign lifecycle.