Clients leverage M:Metrics global, multidimensional view of the mobile market in a variety of contexts.

Media Franchise Management

M:Metrics data provides owners of intellectual property with ongoing intelligence regarding the magnitude of the opportunity for various categories of content. Clients get a clear picture regarding the relative strength of potential distribution partners and content portal channels.

Media Product Management

M:Metrics empowers product managers at content publishers to make product development decisions based on real consumption data for specific subgenres or market segments. Content publishers also use M:Metrics to garner ongoing pricing data for content categories by mobile operator and to benchmark their performance in terms of titles distributed by major content portal channels.

Application Deployment

Production managers at content companies rely on an accurate read of the global, addressable market for specific platform components. M:Metrics enables developers to prioritize porting using actual device penetration data that is updated on a monthly basis.

Mobile Operator Competitive Benchmarking

Managers of data services use M:Metrics data to monitor their relative competitiveness on an ongoing basis. Mobile operators gain a clear understanding of why consumption may vary between different applications by comparing selection and pricing of content, the installed base of various devices, and variations in subscriber demographics, across multiple geographies.

Handset Portfolio Management

Senior strategists with responsibility for device distribution use M:Metrics data to gauge the installed base of various types of handsets on competitor networks. M:Metrics reports the appeal of various handset capabilities to mobile subscriber segments across markets, and on an ongoing basis.

Device Product Management

Product mangers at handset OEMs use M:Metrics measurement data to add data consumption to their benchmark criteria. M:Metrics is used to report on the evolution of a competitor's portfolio or the diffusion of certain device features and their adoption by end-users.

Device Market Segmentation

Strategists at device or component companies use M:Metrics to analyze highly granular market segments by specific handset capabilities. M:Metrics measurement data can be used to analyze and track OEM performance in various handset capabilities or end-user segments on an ongoing basis.