M:Metrics is the mobile market authority on the consumption of mobile content and applications, benchmarking the performance of mobile operators, handset OEMs, platform vendors and media companies. M:Metrics monthly syndicated service empowers senior executives in the mobile content and wireless applications sector to make better business, creative, and production decisions informed by highly granular, verifiable measures of subscriber consumption.

The pioneer in mobile market measurement, M:Metrics was founded in early 2004 by Will Hodgman and Seamus McAteer, internationally-known experts on new media measurement and the wireless industry, respectively. Its executive team also includes experienced domain experts from the media measurement and wireless industry sectors.

In May 2008, M:Metrics was acquired by comScore, Inc. Prior to being acquired by comScore, M:Metrics was a private, venture-funded corporation headquartered in Seattle, with offices in San Francisco and London.