Search continues to be the largest component of online advertising revenue. In order for marketers to truly leverage the power of search, they require a complete understanding of the search landscape. Specifically, they need to be able to identify who is bidding on brand name and generic search terms, track how various audiences search online and quantify the effectiveness of their – and their competitors’ – search strategies.

comScore Search Marketing solutions provide details on consumers’ search behaviors, a comprehensive view of the competitive landscape and insights into key search trends across more than 160 worldwide sites.