The Industry-Leading Online Audience Measurement and Media Planning Solution
The comScore Media Metrix® suite of syndicated products sets the standard for digital audience measurement and media planning. Powered by Unified Digital Measurement™, the revolutionary measurement approach that bridges panel-based and website server-based metrics to account for 100 percent of a site's audience, Media Metrix delivers the Web’s first true measurement common ‘currency.’
Advertising agencies use the Media Metrix suite of services to identify the web content that best reaches their target audiences, to design search or display media plans that maximize the ROI from advertising spend and to optimize campaigns’ reach and frequency, all while reaching a desired target demographic.
Conversely, publishers use the Media Metrix suite to persuade media buyers and planners that their online properties effectively reach specific target audiences. These tools enable publishers to maximize their share of online ad spending by quantifying the value of their site audiences and monitoring competitors’ strategies.
Components
Ad MetrixcomScore Ad Metrix provides competitive intelligence for tracking display advertising, reporting on key person-based metrics and uncovering unique contextual insights. |
Campaign R/FcomScore Campaign R/F delivers online reach and frequency metrics to media planners and buyers so they can analyze online advertising plans site-by-site and across media platforms. |
comScore MarketercomScore Marketer informs search strategy by delivering direct insight into paid and organic search results across all search engines. |
Local MarketscomScore Local Markets delivers the data that advertisers and publishers need to quantify the size and value of local audiences, understand cross-site visiting behavior and compare visitation metrics across websites. |
Media Metrix Core ReportscomScore Media Metrix is the industry’s preferred online audience measurement and media planning solution. The industry’s top publishers and advertising agencies rely on Media Metrix as the common currency for measuring audience composition and performance within key user segments – and for superior planning of advertising campaigns. |
Media PlannercomScore Media Planner integrates data from multiple comScore sources into a single, powerful interface that supports the full continuum of the media planning process. |
Mobile MetrixcomScore Mobile Metrix provides direct and continuous monitoring of user behavior on mobile devices, giving unprecedented insight into mobile web browsing. |
MobiLensFrom web browsing and app usage to social networking, messaging and multimedia, your audience is going mobile.
comScore MobiLens™ provides an unparalleled view of the U.S. and European mobile media landscape, connecting data on mobile consumer behavior and device capabilities to help you reach and engage consumers. |
Plan MetrixcomScore Plan Metrix is the only single-source database of Internet users’ site visitation coupled with detailed survey information on their lifestyles, interests, attitudes and product preferences. |
qSearchcomScore qSearch captures consumer search behavior at more than 150 search properties in 41 individual countries and worldwide, measuring the full breadth and depth of consumer search activity. |
Segmentation StudiescomScore Segmentation Studies combine consumers’ observed online behaviors with comprehensive survey insights to deliver actionable intelligence. |
Video MetrixcomScore Video Metrix provides the transparent, end-to-end video measurement required to ensure scalability, growth and success in the online video marketplace. |
Testimonials
comScore Media Metrix provides something we can’t – recognized, industry standard, global measurement that helps us understand projects like Wikipedia alongside other major Web properties.
