In today’s business environment, proving the effectiveness of every advertising dollar is essential. The ability to maximize the return of online marketing efforts at each step of the planning, execution and evaluation process is a necessity, and the ability to benchmark your campaign efforts by reviewing delivery against your goals is crucial.

AdEffx offers several advantages versus the array of other advertising effectiveness solutions in the marketplace, including a fully integrated platform that combines panel-based digital consumer behavior with surveys and third-party database matches. Clients are empowered to choose the appropriate solution from the suite depending on their specific campaign objectives rather than having the particular ad effectiveness solution dictate the metrics provided. comScore’s unified platform also allows marketers to see multiple points of impact from a campaign and develop models and best practices for campaign success based on the entire campaign lifecycle.