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Products & Services Overview

Measuring the Digital World

From emerging markets to converging media, comScore is the one global source of digital market intelligence that truly measures the digital world. Clients turn to comScore for objective, accurate and reliable insights into consumers' online behavior and for details into their demographic characteristics, attitudes, lifestyles and offline activities. Spanning across nearly every region of the globe, comScore provides comprehensive international solutions, helping clients get answers to the questions that matter most to them.

To learn more about how comScore can help you succeed in the digital world, please contact us today.

comScore Products & Services

Product Suites & Services

Advertising Effectiveness

comScore AdEffx From comScore ARS® creative pre-testing to the comScore AdEffx™ suite, comScore Advertising Effectiveness solutions provide comprehensive measurement for digital and cross-media campaigns, including audience verification, impact on attitudes and behaviors as well as online and in-store sales, in-flight optimization and overall improved campaign ROI.
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Cross Media Measurement

comScore Cross Media Measurement Measure advertising effectiveness across platforms - Internet, mobile, TV, radio and print. Optimize marketing spend. Plan campaigns more efficiently. comScore Cross Media Measurement capabilities quantify the effectiveness of each media channel on an advertising campaign, including branding impact as well as online and offline behavior.
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Custom Research

comScore Custom Research Get tailored, accurate and actionable insights. Design studies geared toward actual business objectives. Measure the success of specific marketing efforts to improve future campaigns. comScore Custom Research studies leverage the massive comScore panel, sophisticated methodologies and expert analysts to deliver actionable marketing insights.
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Marketing on the Internet

comScore Marketing on the Internet Design fully integrated marketing strategies. Drive qualified traffic to a content website. Boost sales by identifying and reaching new audiences online. comScore Marketing on the Internet solutions provide the superior digital intelligence and consumer insights needed to successfully achieve online objectives.
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Media Planning & Analysis

comScore Media Planning & Analysis Identify and profile online consumers. Discover where to best reach a desired audience. Demonstrate a site’s value by defining visitor characteristics. comScore Media Planning & Analysis solutions offer the world-class tools needed to identify, reach and target online audiences.
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Mobile Media

comScore Mobile Media Explore the "who, what and how" of mobile users. Gain insights into the competitive landscape. Learn about the various behavior and demographics of mobile web audiences. comScore Mobile solutions offer unprecedented visibility into the mobile ecosystem.
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Search Marketing

comScore Search Marketing Know the complete search landscape. Understand how various audiences search. Optimize search marketing efforts. comScore Search Marketing solutions provide details on consumers’ search behavior, a comprehensive view of the competitive landscape and insights into key search trends across more than 160 worldwide sites.
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Technology Tracking

Technology Tracking Analyze hardware and software configurations for thousands of devices. Understand how consumers’ technology-usage behavior shift. Capitalize on trends in personal computer and mobile device technology. comScore Technology Tracking solutions combine device-level data with user demographics and online behavioral insights to deliver the most complete profile of technology usage.
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Video and Distributed Media Measurement

comScore Video and Distributed Media Measurement Uncover the size, growth and composition of distributed web audiences. Identify the most attractive types of distributed content - widgets, videos, social applications or other emerging platforms. Understand how usage patterns change over time. comScore Video & Distributed Media Measurement solutions provide accurate and comprehensive measurement of distributed web content.
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